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Why You Want the Link Love
Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated...
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Monetize Influence and Lessen It
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can...
View ArticleThe Inevitable Downfall of Native Advertising
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content,...
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The Washington Post Proves You Can’t Trust the Media
News sources today suffer from an accuracy problem. Journalists are under pressure to publish first in a dramatic buzz-worthy way to drive traffic. And there are fewer journalists. Those that remain...
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